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voter database : ウィキペディア英語版
voter database

A voter database is a database containing information on voters for the purpose of assisting a political party or an individual politician, in their Get out the vote (GOTV) efforts and other areas of the campaign.
In most countries, the election agency makes the electoral roll available to all campaigns soon after the election campaign has begun. Campaigns can then merge this information with the other data they have collected on voters over the years to create their database. Often basic information such as phone numbers and postal codes are not included on the voters list, and the campaign will have to procure this data as well.
The United States has no state or federal election agency, and thus no central lists. In 2002, the United States Congress passed the Help America Vote Act (HAVA). HAVA required that each state compile an official state voter database by January 2006. Most states complied with HAVA by gathering the voter files available from each individual county. States decided what information to include, what restrictions to place on the use of their voter database, and how much the database would cost. In the United States, several companies have merged state voter information with commercially obtained data to create comprehensive voter databases that include a plethora of personal details on each voter. These companies often provide United States Voter Files to statutorily permitted or otherwise non-restricted users.
==Uses==
The voter database is central to many parts of a campaign:
*Fundraising: The database can determine who should receive fundraising direct mail or telephone calls. These letters and calls can be tailored to reflect the issues and concerns of each potential donor. Past donor history, support for related advocacy groups, magazine subscriptions, and consumer behaviour can all be used to find likely donors and maximize the returns of any fundraising efforts.
*Recruitment: As with fundraising, databases, especially those with detailed past election behaviour, are essential to recruiting volunteers and also finding locations for lawn signs.
*Issue tracking: A campaign can track how certain issues are perceived across geographic and demographic lines and can show how to adjust the campaign's message for different audiences. By databasing all incoming telephone calls and e-mails as well as entering petitions and supporter lists from advocacy groups and NGOs (Non-Government Organizations) one can closely track how issues are followed by the electorate.
*Get out the vote: One of the most important parts of a modern campaign is the campaign to ensure one's own supporters go to the polls on election day, and databases are central to this. A successful voter identification campaign requires connecting with a significant portion of the electorate and recording how they are going to vote in a database. On election day this information needs to be given out with accurate contact information for each voter so that they can be pulled to the polls.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「voter database」の詳細全文を読む



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